These are the principles that guide my work:
- Words carry an incredible weight both inside and outside the corporate landscape. Even empty words—or absent words—deliver a powerful message. I am passionate about using language to clarify, position, and differentiate companies in unique and compelling ways.
- I aim for quality, precision, and elegance in everything that I do.
- I believe that how we spend our time and who we spend it with is a direct reflection of who we are. I have a deep respect for the time and objectives of the people I partner with and pride myself on being responsive, swift, and efficient while keeping quality as my highest priority.
- I work on projects I believe in—and projects I believe I can add value to.